Do Facebook ads really work? It had been one of several first questions the media began asking after the company went public in 2012. And, the question continues to acquire asked to the day. Though more and more companies are spending big on Facebook advertising, reports on the potency of those ads continue to offer conflicting results. Plenty of that uncertainty arises from the sheer undeniable fact that using Facebook as an ad platform is just a new choice for businesses. But as more data exists to be collected it would appear that the answers are improving. Mashable reported that the initial of the annual Social Media Intelligence reports released by Adobe discovered that "ad clicks, ad impressions and advertisers'return on investment were all higher in 2013 than in 2012." The analysis viewed significantly more than 131 billion impressions on Facebook ads , and over 4 billion social engagements. That data indicated that Facebook ads were clicked on nearly 30% more ofte